Nothing in films -- not even Avatar -- nothing in television -- not even the Super Bowl -- has earned as much money so quickly as Activision's latest Call of Duty video game, which has grossed more than $775 million after five days at retailers. And while The Game, which has an MSRP of $60 costs a lot more money than many other entertainment products, Activision Blizzard CEO Bobby Kotick says that customers are getting a bargain. In an interview with the Wall Street Journal 's, Kotick said, "I don't think we have empirical evidence to support this, but the cost per hour is a lot lower than any form of entertainment. ... In this difficult economy, you are getting a great value." He noted that The Call of Duty franchise has earned more than $6 billion in revenue since it was originally developed.