Top designer STUART WEITZMAN has decided to give his famous Million Dollar Shoe the boot at the Oscars for the second year running - thanks to the continued global economic downturn.
Each year, Weitzman personally sizes and crafts a special jewelled shoe for one lucky up-and-coming lady to wear to the Academy Awards.
But the tradition was halted for 2009 due to the recession and Weitzman has chosen to keep the diamonds on ice for the 2010 ceremony too.
He tells the New York Post's gossip column PageSix, "There will be no Million Dollar Shoe for the Oscars this year. With so many people struggling financially, and unemployment at 10 per cent, I don't think it is appropriate. The actresses still want to go for glamour, but this year it will be more understated."
The lucky ladies who have worn Weitzman's Million Dollar Shoe to past Oscars have included Ray star Regina King, Dreamgirls actress Anika Noni Rose and Mulholland Drive's Laura Harring.
Among those who have worn his shoes to other red carpet events are Angelina Jolie, Katie Holmes, and Kate Winslet.