Vivienne Westwood - Vivienne Westwood wants to help the environment

Dame Vivienne Westwood wants to do more to help the environment.

The esteemed British designer recently experienced huge success in her expansion to China and the United States, but is now putting further business plans on hold so she can work on helping the environment and improving the sustainability of her company.

She said: ''I have decided not to expand any more. In fact I want to do the opposite, I am now more interested in quality rather than quantity ... I am now trying to make my own business more efficient and self-sustaining.''

The 72-year-old fashion legend is currently launching a photo-campaign to promote the charity Greenpeace's 'Save the Arctic' effort, which is also backed by George Clooney, Coldplay frontman Chris Martin and Paloma Faith, and she believes having famous supporters really helps.

She told the Observer: ''Public opinion is very responsive to celebrity. The first thing I tend to do is ask them for a small amount of money, something that means nothing to them. Then they feel involved, rather than as if they are just doing me a favour.''

Vivienne also believes that high-end designers sometimes come under fire unfairly.

She added: ''I also believe that if everyone wore just a few beautiful things, there would not be such a climate change problem. In my view it is worse for someone to come out of a shop with an armful of new T-shirts made in a sweatshop, than it is for a rich lady to buy one beautiful dress.''


Tags: Vivienne Westwood - George Clooney - Chris Martin - Paloma Faith


More Vivienne Westwood

Vivienne Westwood Unveils "Extremely Glamorous" Virgin Atlantic Aircrew Uniforms

Dame Vivienne Westwood has unveiled a range of new uniforms for Virgin Atlantic staff to wear to work. The British designer teamed up with the...

A Week In News: America's Darling Dies, Samuel L Jackson Feels The Fury, Flappy Bird Meets Its Maker

RIP Shirley Temple: For younger generations, the death of Shirley Temple may not be as heart-rending as for those who grew up with the adorable,...

Vivienne Westwood Designs Miss Piggy's Wedding Dress, And It's Fabulous

Vivienne Westwood has designed a custom wedding dress of porcine proportions for Miss Piggy. The star of The Muppets will wear the stunning white gown...

Airborne Glamour: Vivienne Westwood Designs Virgin Atlantic’s New Cabin Crew Uniforms

The legendary British fashion designer Vivienne Westwood has been tasked with re-designing Virgin Atlantic’s cabin crew’s uniforms. She’s gone for a futuristic look, which references...


Pictures: British Fashion Awards, Cara Delevingne Stuns, Alexa Chung Smokes

Winner: Cara Delevingne Beams At The British Fashion AwardAh, it's that time of year again, when the London's fashion glitterati descend on The Savoy Hotel...

Harper's Bazaar's Women of the Year 2012 All Dazzled in More Ways Than One

All of the guests and winners at last night's Harpers Bazaar Women of the Year Awards looked utterly stunning on the red carpet. Many have...

Emily Blunt the star of the 2012 Bazaar Women of the Year Awards

Emily Blunt at the Bazaar Women Of The Year AwardsThere was an Olympic feel on the red carpet of the Harper's Bazaar Women Of The...

Dita Von Teese leaving the Vivienne Westwood store in West Hollywood

Dita Von Teese leaving the Vivienne Westwood store in West Hollywood



Vivienne Westwood Newsletter

Subscribe to this news alert service to receive news and reviews on Vivienne Westwood

Unsubscribe | Unsubscribe All