Tom Ford - Tom Ford launches e-commerce site

Tom Ford has launched an e-commerce site.

The designer's website tomford.com is offering a selection of items including handbags, leather goods, footwear, jewellery, eyewear and the Tom Ford Beauty cosmetics and fragrance ranges from today (25.03.14) onwards.

He commented: ''I have waited patiently to introduce e-commerce until I felt the foundation of the brand was well established offline. We now have 98 retail locations worldwide and the online store is an extension of them: it is a beautiful online space that carries exceptionally crafted, hand made products and offers superlative service.''

While the current online range is focused on accessories, the designer's ready-to-wear collections will be available in the future.

The move has been a long time coming for Tom, who has been vocal about the negative impact of the web on the fashion industry in the past.

He commented four years ago: ''The way the system works now, you see the clothes, within an hour or so they're online, the world sees them. They don't get to a store for six months.

''The next week, young celebrity girls are wearing them on red carpets. They're in every magazine. The customer is bored with those clothes by the time they get to the store.''


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