Today Launches Book Club

Picking up where Oprah Winfrey left off when she shut down her long-running afternoon talk show, NBC's Today has launched a monthly book club, the New York Times reported today (Tuesday). The first selection is The Bone Season by Samantha Shannon, who was interviewed on the show this morning. Books selected to be spotlighted on Winfrey's show invariably landed on the best-seller lists, and publishers are expecting the Today recommendations to be equally effective. The Times, which called the book club a happy development for a publishing industry frustrated by years of shrinking television time devoted to authors, quoted David Drake, deputy publisher of the Crown Publishing Group as saying, The show has been a home for authors over the years, but many of the books featured on air are typically books that relate to the news in some fashion. ... A book club is going to give an opportunity for books that don't normally get exposure.



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