Tamara Mellon - Tamara Mellon to launch lifestyle brand

Jimmy Choo co-founder Tamara Mellon is launching a lifestyle brand in November.

The label is aimed at a working woman's ''modern, clean and sensual'' style and will include shoes, handbags and clothes, and Tamara hopes to ''break the traditional retail landscape'' through its ''buy now, wear now'' mantra.

Clothing will range from jumpsuits, cigarette pants, structured jackets and trench coats, with the designer's signature leopard print featuring on key items, while the brand colour will be red, a shade that Tamara strongly identifies with.

In addition, there will be a collection of basics available on a regular basis.

Prices for the up-market brand are set to range from $295 for a cashmere T-shirt to $4,500 for a ponyskin leopard-print trench coat.

Products will be revealed at New York's Pace Gallery, and will subsequently be available on tamaramellon.com and at stand-alone Tamara Mellon stores, which will open in New York City and London on the back end of 2014.

She also hopes the new label, which has been partly funded by Carphone Warehouse founder David Ross, can eventually expand into fragrance, sunglasses and cosmetics.


Contactmusic

Tags: Tamara Mellon


Editors Recommendations

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers

“I did not kill my wife!” exclaims Ben Affleck in the first official trailer for David Fincher’s...

The First 'Gone Girl' Trailer is Weird And Different To Other Trailers

'Games of Thrones' Season 4 Episode 2 Breaks Torrent Records. Big Time.

Games of Thrones season 4 episode 2 - The Lion and the Rose - broke torrent records...

'Games of Thrones' Season 4 Episode 2 Breaks Torrent Records. Big Time.

Spider-Man is Jewish. Because Andrew Garfield Says So.

He's The Amazing Spider-Man, and he's very much Jewish - this according to the man...

Spider-Man is Jewish. Because Andrew Garfield Says So.

It's a Hard Knock Life This Christmas With 'Annie' - [Trailer + Pictures]

The youngest ever Oscar nominee, Quvenzhane Wallis – with a touch of autotune thrown...

It's a Hard Knock Life This Christmas With 'Annie' - [Trailer + Pictures]

Billy Bob Thornton Arrives For Media Presents: 'Fargo' In New York - Part 1 [Video]

Billy Bob Thornton was among the star arrivals at The Paley Center in New York...

Video - Billy Bob Thornton Arrives For Media Presents: 'Fargo' In New York - Part 1

Bryan Cranston's Walter White Scores Fan A Date For The Prom [Video]

Maddie probably wasn't going to go to the prom with Stefan Montana. But when the 17-year-old...

Bryan Cranston's Walter White Scores Fan A Date For The Prom [Video]

Pharrell Williams In Tears Over 'Happy' Fan Video Montage [Video]

Pharrell Williams broke down in tears of joy after being shown a montage of his international...

Pharrell Williams In Tears Over 'Happy' Fan Video Montage [Video]

Flavor Flav Gets Off With Probation In Domestic Violence Plea Deal

Rapper/entertainer Flavor Flav has entered a plea deal in the domestic violence case against him...

Flavor Flav Gets Off With Probation In Domestic Violence Plea Deal

Ultimate Warrior Killed By "Massive Heart Attack", Autopsy Finds

Ultimate Warrior died as a result of a heart attack brought about by cardiovascular...

Ultimate Warrior Killed By


More recommendations

Comments

Tamara Mellon Newsletter

Subscribe to this news alert service to receive news and reviews on Tamara Mellon

Unsubscribe | Unsubscribe All