Surprises Galore At Holiday Box Office

Instructions Not Included, a Spanish-language comedy, came out of nowhere over the Labor Day weekend to surprise box office pundits by earning an estimated $10 million in just 347 theaters, landing at No. 5 over the three-day weekend. It was the most ever earned by the debut of a Spanish-language film. Its per-theater average of $28,818 far surpassed any other movie in release. By contrast, the No. 1 film, Lee Daniels' The Butler wound up with about $20 million at 3,330 theaters, or an average of $6,009 per theater. One Direction: This Is Us, the film that most analysts thought would be the No. 1 film, did take the top spot over the regular three-day weekend, but as kids prepared to return to school on Monday, it dropped well behind The Butler, winding up with $18 million over the four-day holiday. Many holdovers showed a relatively imperceptible drop. The Butler dropped just 10.7 percent in its third week. In its fourth week, We're the Millers blew past the $100-million mark to finish third with $15.3 million in ticket sales, a drop of just 3.4 percent, to bring its gross to $112.9 million. And Disney's animated Planes slid only 9.6 percent to place fourth with $10.7 million. The Selena Gomez action flick Getaway was expected to bomb, but few thought that it would bomb as badly as it did. The film opened in tenth place with just $5.5 million. And although Woody Allen's Blue Jasmine dropped 104 theaters in its sixth week, receipts were actually up 1 percent to $5.3 million. The Labor Day weekend is expected to set a record for the holiday with a total of around $157 million, a fitting finish for the biggest summer in box office history, which is likely to tally about $4.4 billion.

The top ten films over the four-day Labor Day holiday, according to final figures compiled by Box Office Mojo (figures in parentheses represent total gross to date):
1. Lee Daniels' The Butler, Weinstein Co. $20,010,000, 3 Wks. ($79,275,106); 2. One Direction: This Is Us, Sony/Tristar, $18,000,000, (New); 3. We're The Millers, Warner Bros., $15,930,000, 4 Wks. ($112,885,000); 4. Planes, Disney, $10,668,000, 4 Wks. ($73,756,000); 5. Instructions Not Included, Pantelion/Lionsgate, $10,000,000, (New); 6. Elysium, Sony/Tristar, $8,300,000, 4 Wks. ($80,400,000); 7. Mortal Instruments: City of Bones, Sony/Screen Gems, $6,800,000, 2 Wks. ($24,254,000); 8. The World's End, Focus, $6,089,275, 2 Wks. ($17,897,791); 9. Percy Jackson: Sea of Monsters, Fox, $6,050,000, 4 Wks. ($56,590,019); 10. Getaway, Warner Bros., $5,530,000, (New).


Tags: Lee Daniels - Gomez - Sony


More Lee Daniels

Oprah Winfrey Reportedly Set To Play Richard Pryor's Abusive Grandmother In Upcoming Biopic

Oprah Winfrey has confirmed her involvement in an upcoming biopic of the late American actor and comedian Richard Pryor. The 60-year-old added a photograph to...

Lee Daniels Hit With Potentially Costly Lawsuit Over Damon Dash Investment

Director Lee Daniels (Precious, The Butler) has come under fire from hip hop mogul and Roc-A-Fella Records co-founder Damon Dash. Dash made a substantial investment...

Adrienne Bailon Among Celebrity Arrivals At The 2014 Fresh Air Fund Gala - Part 2

Former lead singer of The Cheetah Girls Adrienne Bailon was among the many celebrity arrivals at the 2014 Fresh Air Fund Gala which took place...

'Gotham' And 'Empire' Stars Among FOX Upfronts Arrivals - Part 6

Stars from various current and upcoming TV series all arrived at the special FOX Network Upfront presentation held at The Beacon Theater in New York....


'Gravity,' 'American Hustle' and '12 Years A Slave' Scoop Major Wins At Critic's Choice Awards: Full Nominees & Winners

On the same day as the nominations for this year's Academy Awards ceremony were revealed, the latest instalment of the ongoing awards season went by...

Meryl Streep And Leonardo DiCaprio Among 2014 National Board Of Review Awards Gala Arrivals - Part 2

The 2014 National Board Of Review Awards Gala in New York was chock-full of Hollywood's biggest stars of the moment including 'The Wolf Of Wall...

A Week In Movies: Catching Fire premieres, Portman dodges the paps, Jolie is Maleficent, Farrell travels in time and Wahlberg is buzzing

The big event this week was the world premiere on Monday night of the new Hunger Games movie Catching Fire, with the entire cast on...

The Butler Movie Review

This is an strangely slushy movie from Lee Daniels, whose last two films (Precious and The Paperboy) bristled with unexpected life. By contrast, this star-packed...



Lee Daniels Newsletter

Subscribe to this news alert service to receive news and reviews on Lee Daniels

Unsubscribe | Unsubscribe All