Sunday Night Football Loses Yardage
The second week of Sunday Night Football on NBC saw ratings drop nearly 20 percent as only 18.24 million viewers tuned in for the match-up between the San Francisco 49ers and the Seattle Seahawks versus 21.5 million for the game between the New York Giants and the Dallas Cowboys a week ago. Sunday's game peaked in the 8:30 p.m. half hour with 22.40 million viewers but dropped to 15.58 million in the 10:30 p.m. period. Earlier in the evening, the overrun of CBS's NFL telecast drew 20.63 million during the 7:00 p.m. hour. On Saturday, CBS's coverage of the Southeast Conference game between Alabama and Texas A&M produced the highest ratings for an afternoon regular-season college game since 1990. Surprisingly, the Miss America contest, which was once one of network television's top attractions but whose ratings fell so low that it was relegated to basic cable, saw its numbers climb 18 percent on ABC Sunday night from its last appearance on network TV in January. Although it aired this time against strong competition from Sunday Night Football, it managed to attract an average of 8.43 million viewers, peaking in the 10:30 half hour (when the winner, Nina Davuluri, was announced) to 9.80 million viewers.