Serge Pizzorno - Serge Pizzorno: 'Streaming Is Not Killing Music'

British rocker Serge Pizzorno has penned a passionate article defending the changing ways consumers listen to albums, insisting technology is not killing music.

The Kasabian guitarist was asked by editors at Q magazine to contribute his thoughts on online streaming services and the inclusion of downloads in the U.K. pop charts.

He wrote a feature insisting the changing way fans listen to music is a good thing but warned they are missing out on hearing entire records because downloading and streaming encourages the user to skip tracks too quickly.

Pizzorno writes, "You just have to accept that this is how it is now. There's no point in fighting it... It annoys the new generation of music listeners, because they've moved on and this is the way people get music. You have to embrace it.

"Streaming being part of the charts is a good thing. It's a better indication of how kids listen to music now... I do think streaming shortens people's attention spans, though. Everything is ridiculously quick in our culture in general. No one has any time for anything. You have your email, your text, your Twitter, your Facebook, and your Instagram and, bang, you've got five things that you've got to flick between. It's just meltdown...

"In the 10 years since our first record, music has changed more than it did in the previous 50. Especially with iTunes, when everyone agreed you were allowed to just take one song off the album. But I can't stand it. I have to complete the album. I don't know how you can live like that. People who've got two Ramones songs or two Stooges songs. It's like, 'Just f**king buy the album.' It's unbelievable. You're missing all the best bits."


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