Russell Simmons - Russell Simmons Sets Up New Record Label With Youtube

Music mogul Russell Simmons is set to pick the stars of the future from YouTube.com after teaming up with the website on his new record label project.

The Def Jam Records co-founder has set up a new label called All Def Music in partnership with the video-sharing site and Universal Records to help find rising stars who upload their songs to the Internet.

The tactic has previously proved a success as stars including Justin Bieber have been discovered via YouTube, and Simmons hopes his new project will find more big names.

He says, "This is the most exciting new terrain for me. I look forward to working with the extraordinary talent from the vastly creative YouTube ecosystem in the same way I've worked with musicians, poets, comedians and designers all my life."

The new label will also help rising artists to promote themselves via YouTube.


Contactmusic

Tags: Russell Simmons

Advertisement

More Russell Simmons

Lee Pace Makes His Arrival At 'Guardians Of The Galaxy' New York Premiere - Part 1

Celebrities from all corners of the showbiz world were seen arriving at the star-studded event that was the 'Guardians Of The Galaxy' New York premiere....

Cameron Diaz, Kate Upton And Leslie Mann Turned Heads At 'The Other Woman' NY Screening

Cameron Diaz, Kate Upton and Leslie Mann were strikingly dressed as they arrived outside the New York screening for their girl power comedy 'The Other...

Melissa George knew Jean-David Blanc was dad material

Melissa George knew she wanted to have a baby with Jean-David Blanc as soon as she met him.The Australian actress is pregnant with her first...

Harriet Tubman "Sex Tape" Deleted By Russell Simmons After Outrage

Russell Simmons has ruffled some serious feathers after he posted a Harriet Tubman "sex tape" spoof on his YouTube channel. The hip hop record mogul...

Advertisement

Jay Z Illuminati Links: Are They True?

Are Jay Z’s Illuminati links true? Life is pretty sweet for the multi-million selling rapper, successful entrepreneur and husband of one of pop’s most successful...

Demi Moore Still Knows How To Party Like It's 19...89?

Demi Moore is saying to all those women who've reached half a century on this earth: go out and have a good time while you...

Lil Reese In Viral Video Abuse Scandal

Lil Reese's reputation has split in two after a viral video sees him brutally abusing a woman; some have blasted him, as beating up humans...

Thanks For The Support: P Diddy Reassures Fans After Car Crash

P Diddy has sent a reassuring message to his fans, following Wednesday’s car crash (October 24, 2012) in Beverly Hills.A spokesperson for...

Advertisement

Comments

Russell Simmons Newsletter

Subscribe to this news alert service to receive news and reviews on Russell Simmons

Unsubscribe | Unsubscribe All