Burberry's sales rocketed after Romeo Beckham fronted their spring/summer campaign.
The high-end brand had a sales increase of 13 per cent after hiring Romeo - the 10-year-old son of retired soccer star David Beckham and his designer wife Victoria - to model clothes from their new collection.
A fashion insider told The Sun newspaper: ''The Beckhams are showbiz royalty so it's no surprise that Romeo's first ad campaign has been a roaring success.
''With his dad's good looks and mum's amazing dress sense, he's the perfect model. Other brands will be fighting to sign him up.''
Romeo, who posed alongside models Cara Delevingne, 20, and Edie Campbell, 22, was pictured in one of Burberry's iconic trench coats and in a shiny blue shirt.
Despite his young age, the aspiring model had great input in what he was wearing and was extremely professional on set.
Burberry boss Christopher Bailey previously said: ''Romeo loves fashion. He had a real opinion, he was so involved in what he was wearing. He is the sweetest - genuinely so well brought up.''
While Burberry's sales have been ''up and down'' recently, Romeo's adverts had an ''exceptional response'' from customers.