Rihanna - Rihanna: 'What Now is going to be kind of eerie'

Rihanna's 'What Now' video is ''demented''.

The 25-year-old star is preparing to unveil the full-length music video on Friday (15.11.13) and was keen to defy expectation and produce ''eerie'' footage instead of opting for a ''soft and pretty'' love narrative.

In behind-the-scenes documentary footage she said: ''Today we're shooting the music video for my latest single from my latest album, 'Unapologetic'. The song is 'What Now'. It's going to be kind of eerie, very creepy because 'What Now' is one of those songs that you can get really boring with the visual.

''Everybody is probably expecting a narrative video and a love story of some sort, and something really soft and pretty. It is kind of soft but it's really a little demented.''

The video was directed by Darren Craig, Jeff Nicholas and Jonathan Craven and was supposed to be completed within a two-day period in Phuket, Thailand but Rihanna wasn't keen to take a break and decided to complete it within 22 hours.

When the cameraman quipped that they were on the second day of the shoot, Rihanna replied: ''It's still day one. I mean it's hyper, it's extended. Why go home when you can come here and keep shooting?''

Rihanna's team were thrilled with the location and revealed she is performing an ''exorcism-type'' ritual in the video.

Stylist Mel Ottenberg said: ''This time is crazy because I've been on tour with Ri, and I've never really been on tour before. It looks fantastic and the real difference is that we're in Thailand, which is amazing. We're shooting in a warehouse and she's kind of performing an exorcism-type thing. It's 7am, which is kind of regular for us on a video shoot.''


Contactmusic

Tags: Rihanna

Advertisement

More Rihanna

NFL Asks Super Bowl Half Time Acts To 'Pay To Play'

The National Football League has taken the unprecedented step of asking potential performers at the Super Bowl Half Time show to ‘pay to play’. Traditionally,...

Rihanna Wants To Buy A Football Club - Which Team Suits Her Best?

You're a multi-platinum selling recording artist, people know you everywhere you go, and you can pretty much buy anything in the entire world. You have...

Eminem and Rihanna Kick Off U.S Tour

As far as musical collaborations go, Eminem and Rihanna have given us some of the best. Between 'Love the Way You Lie' (Parts 1 and...

Eminem Joined Onstage By Rihanna At Lollapalooza 2014

US rap legend Eminem capped off a triumphant headline set on Friday at Lollapalooza 2014 by inviting Rihanna to join him on stage for three...

Advertisement

From Stages To Film Sets: Singers Who Have Traded Microphones For Acting Careers

It seems if you can sing, you should be able to act with a whole host of super singers putting down their microphones and picking...

Rihanna's Stalker Put Her "In Fear For Her Physical Safety"

What is it with all the celebrity stalkers lately? The latest star to fall victim to an overeager “fan” is Rihanna, who had handwritten letters...

Everything You Need To Know About Drake's 'Views From The 6'

The world’s favorite Canadian rapper has announced another album. “Views From The 6”, Drake’s fourth offering so far, will be released under the emerging OVO...

Rihanna Causes Controversy With #FreePalestine" Tweet, Deletes It Moments Later

Rihanna and social media are becoming a bad mix.The 26 year-old songstress took to Twitter to show her support for Palestine during the country's conflict...

Advertisement

Comments

Rihanna Newsletter

Subscribe to this news alert service to receive news and reviews on Rihanna

Unsubscribe | Unsubscribe All