Penelope Cruz - Penelope Cruz directs ad campaign for Agent Provocateur

Penelope Cruz has made her directorial debut for Agent Provocateur.

The Spanish star - who gave birth to her second child last week - has helmed her own short film to showcase a new collection called L'Agent which she created for the sexy lingerie brand.

She told WWD: ''[It was] very personal and important for me, a very interesting experience. They gave me all the freedom and I was able to tell the story I wanted to tell.

''I used women of all shapes and sizes, as it was important for me to let women know that this brand is for everyone.''

The 39-year-old actress cast model Irina Shayk in the video, alongside her husband Javier Bardem and her sister, Mónica Cruz, with whom she co-created the underwear line.

The project was a family affair since her younger brother Eduardo was in charge of composing the music and her mother, Encarna Sanchez, helped on set.

Penelope - who modelled for Agent Provocateur Autumn/Winter 2012 campaign - explained: ''I chose Irina, as she is such a vivacious woman, and with all the beautiful women in the campaign, I really needed someone who would keep the audience's attention.''

The Cruz sisters' collection goes on sale from August 1 and will feature 15 purse-friendly styles.


Contactmusic

Tags: Penelope Cruz - Irina Shayk - Javier Bardem


Advertisement

Editors Recommendations

Why ‘The House of Magic’ Is The Movie To Go See This Weekend

If you’re looking for a cinematic treat for all the family this weekend, then...

Why ‘The House of Magic’ Is The Movie To Go See This Weekend

Here Comes Guardians of The Galaxy, A Huge Weekend in Store?

‘Guardians of The Galaxy’ hits cinemas next weekend with Marvel...

Here Comes Guardians of The Galaxy, A Huge Weekend in Store?

Bastille - Flaws [Live]

Bastille perform their 2012 single 'Flaws' live at The Troubadour in London to an enthusiastic crowd. The...

Bastille - Flaws [Live] Video

Colbie Caillat - Try Single Review

Colbie Caillat isn't known for producing 'trendy' pop songs of any kind, but she certainly always maintains...

Colbie Caillat - Try Single Review

'The Purge: Anarchy' Launches Another Grisly Franchise

Last year's sleeper hit The Purge was an unusually intelligent thriller starring Ethan Hawke as...

'The Purge: Anarchy' Launches Another Grisly Franchise

Nightcrawler Trailer

Lou Bloom is a hard-working budding journalist whose deep obsession with his career has rendered him...

Nightcrawler Trailer
Advertisement

'Joe' Is A Reminder That Nicolas Cage is a Great Actor

There are all kinds of theories about Nicolas Cage's acting style, usually centred on whether...

'Joe' Is A Reminder That Nicolas Cage is a Great Actor

Blunt, Mirren or Winslet? Who Will Win Best Actress Oscar 2015?

The biggest night in the film award circuit is still seven months away. But...

Blunt, Mirren or Winslet? Who Will Win Best Actress Oscar 2015?

Legendary Rocker Tom Petty Returns With New Album 'Hypnotic Eyes'

American rock legend Tom Petty reunites with backing band The Heartbreakers...

Legendary Rocker Tom Petty Returns With New Album 'Hypnotic Eyes'


More recommendations

Advertisement

Comments

Penelope Cruz Newsletter

Subscribe to this news alert service to receive news and reviews on Penelope Cruz

Unsubscribe | Unsubscribe All