Louis Vuitton - Louis Vuitton designs World Cup trophy case

Louis Vuitton has designed a travelling case for the World Cup trophy.

The luxury brand has created a one-of-a-kind, custom-made trunk for the coveted trophy to be transported in before it is awarded to the winning soccer team at the World Cup final held at the Maracana stadium in Rio de Janeiro, Brazil next month.

The French leather goods company told Buro 24/7 that the case is wrapped in Louis Vuitton's iconic monogram canvas and features the brand's signature brass lock and corners.

It also opens from the front and at the top to ''allow the trophy to be easily removed when, at the final game on July 13, it will be delivered to the captain of the winning team.''

The current World Cup project marks Louis Vuitton's second consecutive collaboration with the international governing body of soccer, FIFA, as they also created the travelling case for the 2010 World Cup trophy, which was awarded to Spain in South Africa.

Louis Vuitton receives approximately 450 special orders such as this every year, meaning it represents a core section of the 150-year-old trunkmaker's business.

Under the guidance of creative director Nicolas Ghesquière, Louis Vuitton also crafted the case for the America's Cup, which is said to be the oldest sporting trophy and is awarded to the winner of an annual sailing yacht race.


Contactmusic

Tags: Louis Vuitton - Nicholas Ghesquiere


Advertisement

Editors Recommendations

The Fifty Shades of Grey Movie Trailer Is Here: Was It Worth The Wait?

The moment Fifty Shades of Grey fans have been waiting for is finally...

The Fifty Shades of Grey Movie Trailer Is Here: Was It Worth The Wait?

Alec Baldwin (Mostly) Off The Hook On Disorderly Conduct Charges

Alec Baldwin was in court on Tuesday, facing charges of disorderly...

Alec Baldwin (Mostly) Off The Hook On Disorderly Conduct Charges

Pitbull feat. John Ryan - Fireball

Pitbull drops his eighth studio album 'Globalization' later this year and...

Pitbull - Fireball Video

The British Film Institute: 'There Are Too Many Films'

The BFI have condemned the amount of films released in British cinemas...

The British Film Institute: 'There Are Too Many Films'

What The Critics Are Saying About Scarlett Johansson's 'Lucy'

Early reviews of Scarlett Johansson’s new movie Lucy are piling up...

What The Critics Are Saying About Scarlett Johansson's 'Lucy'

Dwayne Johnson Battles His Way Through Non-Stop Absurdity In "Hercules"

It’s Hercules time! So we know that Dwayne Johnson made a lot...

Dwayne Johnson Battles His Way Through Non-Stop Absurdity In
Advertisement

Arty Ft. Angel Taylor - Up All Night [Lyric] Video

Russian musician Arty has collaborated with Angel Taylor on his latest single 'Up All Night', released on...

Arty - Up All Night (Lyric Video) Video

Those Colin Farrell for 'Iron Man 4' Rumors Refuse To Die

Rumors are abound that seminal Iron Man actor, Robert Downey Jr, will not be...

Those Colin Farrell for 'Iron Man 4' Rumors Refuse To Die

Marvel Announces Release Date for Unknown Movie - What Could It Be?

Last week Marvel studios took the unusual step of announcing five upcoming...

Marvel Announces Release Date for Unknown Movie - What Could It Be?


More recommendations

Advertisement

Comments

Louis Vuitton Newsletter

Subscribe to this news alert service to receive news and reviews on Louis Vuitton

Unsubscribe | Unsubscribe All