Kim Kardashian - Kim Kardashian launches Pure Honey fragrance

Kim Kardashian has released her fifth fragrance.

The reality TV star is expanding her beauty empire with the launch of her latest scent, Pure Honey, which she claims to have been ''super involved'' with during every step of creation process.

She wrote on her blog: ''I am super involved from start to finish. On bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals. I wanted to make sure that it had the little bee on it.''

The mother-of-one - who has daughter North with rapper Kanye West - wanted to capture a sense of femininity and seduction with the perfume in order to help customers feel desirable.

Kim explained: ''I wanted Pure Honey to be both light and sweet but also powerfully seductive. As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time.

''Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and crave-able, like all beautiful women are.''

Pure Honey is Kim's fifth fragrance after bestsellers True Reflection, Glam, Gold and Signature.

The star clearly couldn't contain her glee about the finished product and shared a picture of the final ad campaign with her followers on Twitter, which features a close-up of herself dressed in a billowy honey-coloured blouse.

She wrote on the social networking site: ''So excited to share that my fifth perfume, Pure Honey is here!''


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Tags: Kim Kardashian - Kanye West

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