Jay Z - Jay Z To Release First Ever Fragrance

Rapper Jay Z is moving on from the racial profiling controversy surrounding top U.S. retailer Barneys by unveiling plans to launch his first fragrance exclusively at the store.

Barney's bosses faced a public backlash in October (13) over allegations two black shoppers had been hauled before New York police during separate shopping trips after staff questioned how they could afford to buy expensive designer items.

Both parties have since filed discrimination lawsuits against executives at the retailer, and the scandal prompted calls for the 99 Problems hitmaker to cut his ties with brand bosses, who he recently teamed up with for a curated designer collection.

Jay Z insisted he was "waiting on facts and the outcome of a meeting between community leaders and Barneys" before deciding on his next step, and bosses at the New York-based store have since apologised to the rapper for having his name dragged into the racial profiling scandal.

However, it appears he is not too concerned with the controversy as he is pressing ahead with the introduction of his Gold fragrance, which will hit stores on 20 November (13).

And Jay Z is planning a big marketing push to celebrate the launch.

Gold fragrance licensee Donald J. Loftus tells Wwd.com, ''We are going to make a big noise. For the 30 days before Christmas, it will be impossible not to know he has a fragrance. Jay stressed that he didn't want to do what had been done before.''

Jay Z, who reportedly went through 3,200 names before deciding on Gold, is planning to expand the fragrance into deodorant and shower gel lines.


Tags: Jay Z


More Jay Z

Jay-Z Hints Beyonce Is Pregnant With Their Second Child?

Jay-Z set the rumour mill working overtime when he appeared to slightly alter the lyrics to 'Beach is Better' whilst performing in Paris on Friday...

Beyonce and Nicki Minaj Team Up For Flawless Performance In Paris

Beyonce gave fans at her Paris concert an extra special treat on Friday night when rapper Nicki Minaj joined her on stage for a...

Beyonce Shares Backstage Video From MTV VMAs Featuring An Appearance From Blue Ivy

Beyonce has treated fans to a special look at just what went into making her MTV VMAs performance so spectacular by sharing a backstage video....

So, How Did the Queen of Pop Spend Her Birthday?

When you're Beyonce, a Tesco's Finest cake and bottle of Cava just won't cut it when it comes to birthday celebrations. It has to be...


Kanye West Goes Off At Jay Pharaoh At Made In America... And He Might Have A Point

So Jay Pharaoh’s Kanye West impersonation from the VMAs is still fresh in everyone’s mind, right? Cool. Just checking. Apparently it was still on West’s...

Beyonce's Father, Matthew Knowles, Claims Solange/Jay-Z Elevator Fight Was Publicity Stunt

Everyone was talking about Jay-Z and Solange's elevator fight at the Standard Hotel after the Met Gala in May. And that was exactly what they...

Over A Year Later, Jay Z And Beyonce's Anniversary Trip To Cuba Got The "Okay" From The Treasury Dept

Cue the “no longer On The Run” jokes, as Beyonce and Jay Z are off the hook for their 2013 trip to Cuba. The Treasury...

Beyonce And Jay Z Have A Lot Of Famous Fans [Pictures]

They might struggle to behave themselves in an elevator but put Beyoncé and Jay Z up on a stage in front of thousands of fans...



Jay Z Newsletter

Subscribe to this news alert service to receive news and reviews on Jay Z

Unsubscribe | Unsubscribe All