Imax To Transform Iconic London Theater
Employing patents that it licensed from Kodak, IMAX plans to install a 100-foot screen in London's 117-year-old Empire Leicester Square that will feature new laser technology that will produce sharper, brighter images, IMAX chief Richard Gelfond said on Wednesday. The theater, where Louis and Auguste LumiÃ¨re presented the first theatrical performance of a movie in the U.K. in 1896, has traditionally been the site of London's glitziest film premieres. The announcement comes as IMAX is completing a $5-million renovation of the main auditorium of Hollywood's historic Grauman's Chinese Theatre (now called the TCL Chinese Theatre), which is due to reopen on Sept. 15 with a screening of a remastered 3D Wizard of Oz. The theater will feature a 90-foot screen. In the U.K., IMAX has expanded from eight screens just three years ago to almost 30 currently, the London Financial Times observed today (Thursday).