Blur - Blur's Alex James Returning To Britpop Name For Beverage Line
Blur bassist Alex James is hoping to expand his foray into the food and beverage industry with the release of his own line of drinks.
The guitarist applied to the U.K.'s Intellectual Property Office for a trademark for the name Britpop in October (13), to cover various types of beverages including, "(ones) enriched with added minerals, low alcohol beer and alcopops."
If the application is approved, James will be able to use the term for his drinks for the next 10 years, according to Buzzfeed.com.
This isn't James' first venture in the industry - in 2003, he bought a farm in the English countryside and started making his own cheese.
James and Blur were a big part of the Britpop resurgence in the mid-to-late 1990s, which also featured Oasis, Pulp, Supergrass and many more acts.