Beyoncé - Beyoncé to release new fragrance RISE

Beyoncé is releasing a new fragrance in 2014.

After treating fans to the surprise drop of her new self-titled album on iTunes, the singer will also be launching a new orchid-based perfume called RISE next February.

The 'Drunk In Love' hitmaker hopes the scent will be empowering to everyone who wears it, saying: ''The spirit of RISE encourages women to be all that we are.''

Marsha Brooks, Vice President of Global Marketing at Coty Beauty, elaborated to WWD: ''The fragrance concept is a about female empowerment and finding the inner strength that makes women so beautiful. She has done a lot of fruity florals. She's done gourmands.

''Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.''

Beyoncé teamed up with Loc Dong, a perfumer at International Flavors & Fragrances (IFF) for her new fragrance, which comes in three sizes and is presented in a luxurious gold bottle designed by Ken Hirst.

The scent has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet, middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac, and is rounded out with Autumn Woods Accord, Cashmere Musk and Vetiver Extract.


Contactmusic

Tags: Beyonce Knowles

Advertisement

More Beyonce Knowles

HBO's "On The Run" Special Has Us Teary-Eyed And Loving Everything About The Carter Family

Yes, yes, yes, yes, yes. Beyonce and Jay Z’s On The Run special on HBO was everything we wanted it to be and more. The...

Jay-Z Hints Beyonce Is Pregnant With Their Second Child?

Jay-Z set the rumour mill working overtime when he appeared to slightly alter the lyrics to 'Beach is Better' whilst performing in Paris on Friday...

Beyonce and Nicki Minaj Team Up For Flawless Performance In Paris

Beyonce gave fans at her Paris concert an extra special treat on Friday night when rapper Nicki Minaj joined her on stage for a...

Beyonce Shares Backstage Video From MTV VMAs Featuring An Appearance From Blue Ivy

Beyonce has treated fans to a special look at just what went into making her MTV VMAs performance so spectacular by sharing a backstage video....

Advertisement

So, How Did the Queen of Pop Spend Her Birthday?

When you're Beyonce, a Tesco's Finest cake and bottle of Cava just won't cut it when it comes to birthday celebrations. It has to be...

Demi Lovato Swings And Misses With Body Positive Comment (But She's Still Really Cool)

Too often it seems like we get only examples of girl hate in media, but Demi Lovato is generally one to spread positivity and support...

Beyonce's Father, Matthew Knowles, Claims Solange/Jay-Z Elevator Fight Was Publicity Stunt

Everyone was talking about Jay-Z and Solange's elevator fight at the Standard Hotel after the Met Gala in May. And that was exactly what they...

Demi Lovato Praises Beyonce & Kim Kardashian For Revolutionising Perceptions Of Beauty

Demi Lovato has credited Beyoncé and the Kardashians with revolutionising how we perceive beauty. The 22-year-old singer recently posted an image on Instagram showing how...

Advertisement

Comments

Beyonce Knowles Newsletter

Subscribe to this news alert service to receive news and reviews on Beyonce Knowles

Unsubscribe | Unsubscribe All