Alexander Wang - Alexander Wang's 'iconic' Balenciaga scent

Alexander Wang thinks Balenciaga's new scent is timeless.

The designer, who took over as the fashion house's creative director in 2012, hopes his brand new B Balenciaga fragrance will live up to the brand's iconic reputation.

He explained to WWD: ''I didn't want to base this project too much on the past, but also wanted it to be iconic to the brand. I want it to stand the test of time.''

The feminine scent boasts notes including wood, ambrette seeds, lily of the valley bell, iris root and cedarwood, which Alexander believes provide the perfect combination of old and new.

The fashion guru said: ''It took a lot of soul-searching, but I really wanted to do something quite pure, as I see it as a step forward for the house.

''It was exciting working on the scent and going to the essence of the brand, to its DNA, and to also combine that with my vision.''

The fragrance's name, B Balenciaga, is also in keeping with the idea of exploring a fresh direction while honouring the French brand's heritage.

Alexander is currently working on a clothing collection for high street store H&M, which lands in stores worldwide on November 6.

He commented: ''This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.''


Tags: Alexander Wang


More Alexander Wang

Alexander Wang For H&M Sneak Peek Includes Yoga Mat, Keyring And Flip-Flops

It may still be four months until Alexander Wang's collection for H&M hits stores but we've been given a sneak peek into the designer's line...

Alexander Wang Heading to the High Street With H&M Collection

Alexander Wang has set fashionista hearts a flutter with the announcement of his first collection for high street chain H&M. The New York born designer...

H&M Confirms “Beyond Fashion” Alexander Wang Collection

H&M have announced a new collection in collaboration with Balenciaga creative director Alexander Wang, which is seemingly set to debut this winter. The New York-based...


A$AP Rocky And Justin Theroux Arrive For The Alexander Wang Fashion Show For Mercedes-Benz Fashion Week

Photographers snap arrivals outside the Piers 94 building as they turn up for the Alexander Wang fashion show during the Mercedes-Benz New York Fashion Week...

Zoe Kravtiz And Gisele Bundchen Leave 'Great' Alexander Wang Fashion Show

Actress Zoe Kravitz (X-Men: First Class; No Reservations; The Brave One) and model Gisele Bundchen leave the Alexander Wang fashion show in New York. As...

Linda Evangelista Seen At NYFW - Celebrities Arrive For Alexander Wang Show Part 2

Alexander Wang's show at the New York Fashion Week saw a whole host of celebrities arrive to view his designs. Among them, the celebrities in...

Lea Michele Poses For Photos - Celebrities Arrive For Alexander Wang Show Part 1

Stars arrive at the New York Fashion Week for the Alexander Wang show. In attendance are: singer songwriter Courtney Love and 'Glee' star Lea Michelle,...



Alexander Wang Newsletter

Subscribe to this news alert service to receive news and reviews on Alexander Wang

Unsubscribe | Unsubscribe All