After Three Winning Weeks, Box Office Retreats
After coming within touching distance of equaling 2012's total box-office revenue to date, the latest slate of films fell slightly behind last year's when The Expendables 2 opened with $28.6 million and the second week of The Bourne Legacy brought in $17.1 million. Total revenue for this year now stands at $7.28 million versus $7.24 million at this time a year ago. Attendance, however, is down 2.8 percent. Final tallies put the Weinstein Co.'s Lee Daniels' The Butler on top with $24.6 million, substantially higher than most pundits had predicted. Three other new films, however, bit the dust. Especially disappointing was the performance of Universal's Kick-Ass 2, which had been expected to give The Butler a run for its money. The movie collected just $13.4 million, to place fifth. (Earlier estimates had it placing fourth.) Worse yet was the performance of Jobs, starring Ashton Kutcher as the Apple co-founder. It managed to bring in just $6.7 million. And Relativity Media's Paranoia, opened in thirteenth place with $3.5 million -- or just $1,435 per theater.