Based on a Dashiell Hammett short story ("The House on Turk Street"), the movie has Jackson playing Jack Friar, a cop who is cajoled into looking for his neighbor's lost girl. While chasing leads, Jackson helps an old lady with her groceries and inadvertently stumbles upon a gang's hideout. He's konked on the noggin, tied up, and supervised by the gang's stock femme fatale, Erin (Milla Jovovich).
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The beautifully shot advert was released on Sunday and has become a significant hit.
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