Stella Mccartney felt it was the right time to show in Milan.
The British designer has revealed she opted to break with tradition and unveil her pre-summer 2015 collection in the Italian fashion capital last month because she wanted to change things up and see what the city has to offer.
She explained to the Daily Telegraph newspaper: ''It's for two reasons; because we have just refurbished our store here and I wanted to have a look, and because we have these presentations in London or New York and I thought it was time to bring one here.
''The idea of them is to be able to see the collection and have some fun at the same time - to allow yourself to enjoy it all. In the store what's particularly exciting is that it's the first time we have used BAUX Träullit, which is a tile made from recycled wood pulp from Sweden. It's these three guys in a forest, and they make this really exciting material.''
Set in Brera's botanical gardens, the line was peppered with Japanese-inspired dresses, floral prints and structured tailoring, set off with wedges.
The eco-friendly star also divulged how her team makes the brand's faux-leather bags.
She said: ''We use vegetable coatings and materials and we are really pushing boundaries in a sustainable manner without sacrificing style in any way. Half of the women here tonight probably don't even know the bags aren't leather, and I find that very exciting.''