Jessica Ennis, one of Great Britain's biggest medal hopes at the 2012 London Olympics, says she is delighted with the Stella Mccartney designed kit that was unveiled earlier this week. The outfits drew criticism when modelled by the Olympic athletes at the Tower of London, but Ennis says they'll improve performance.
Speaking to BBC Sport at the unveiling, Ennis said, "Your main goal is to perform as well as you can, but having great kit that fits you nice, is comfortable, and that you feel really positive in, and confident in, gives you a definite edge to your performance and can help you get a little bit more out of it". Renowned designed MCCartney - the daughter of Sir Paul McCartney - has been working on the outfits for over a year and has designed a kit for each of the Olympic sports that Great Britain are competing in. The subtle blue and white kits came under fire from sports psychologists as well as academics who claim the colour red is proved to increase an athlete's probability of victory. Professor Robert Barton, along with his university of Durham colleague Dr Russell Hill, undertook a study in 2005. Barton told the UK's Guardian newspaper, "Obviously she has designed these from a fashion point of view and was not taking into account the possible effects that might have on performance".
Sheffield born Jessica Ennis lost her heptathlon world title in Daegu last August and also had to settle for a silver medal in the defence of her pentathlon crowd at the World Indoor Championships in Istanbul this month.