Stella McCartney says she has always been inspired by women and wants them to have fun when wearing her clothes.
The designer says she has always been inspired by the female body and constantly has them in made when creating her outfits, because she is keen for ladies to look stylish without feeling restricted.
She said: "Women are always my inspiration. This season, it specifically refining the silhouette. Most women have a very controlled, restrained part of their personality but we also want to have fun, feel youthful and sensual - it was really about the balance between the two."
As well as her more formal clothes, Stella also has her own range for Adidas and she is keen for women to look and feel good when they work out.
She told Stylist magazine: "I want to offer women something they can work out in and also feel good in. I don't want to be ashamed of what I'm wearing to the gym because it's 'women's gear' and not as cutting edge technically as men's, but equally I want to feel stylish."