British Rockers Squeeze Have Sponsored An English Non-league Soccer Club.
The band's name appears on the front of Lewes FC's red and black striped shirt, and all the profits from the sale of the strip will go to the fan-owned club, based in East Sussex, England.
Squeeze frontman Chris Difford says, "Lewes is now my local club. Add that to the fact that this really is a people's club and we couldn't be happier with the fit."
The team's chief executive Kevin Miller tells Britain's Daily Mirror newspaper, "Every shirt sold is a thumbs-up to fan ownership. We'd like to thank the band and their management for giving us the opportunity to break the mould in how football clubs are run."
The Cool For Cats hitmakers are not the first musical soccer fans to extend their passion to sponsorship, with veteran pop stars Wet Wet Wet putting their names on Scottish club Clydebank's shirt, Super Furry Animals sponsoring Cardiff City, and Brighton & Hove Albion fan Norman Cook paying to have the name of his Skint record label on his team's kit.