The #WhatIReallyReallyWant campaign highlights the issues still faced by women around the world today.
This week marks exactly 20 years since the Spice Girls burst on to the UK music scene with ‘Wannabe’. It’s hard to believe that its been so long since we first saw Mel B, Geri, Mel C, Emma and Victoria and heard the term ‘Girl Power’, but what’s harder to stomach is that two decades later women are still fighting for equality around the world.
To mark the 20th anniversary of the birth of ‘Girl Power’, the video for ‘Wannabe’ has been remade to highlight gender inequality issues faced by women across the globe. Launched by Project Everyone, the #WhatIReallyReallyWant campaign addresses the issues still faced by women today, including education, child marriage, pay inequality and violence.
The video features artists from India, Nigeria, South Africa, the UK, USA and Canada coming together to show how women can use their collective voice to push for full equality. Speaking to The Guardian, MJ Delaney, who directed the film, said: “This is about modern day girl power.”
“The Spice Girls were about a group of different women joining together and being stronger through that bond. These differences are what we want to celebrate in this film, while showing there are some universal things that all girls, everywhere, really, really want.”
Former Spice Girl Victoria Beckham added: “I think this film is a wonderful idea. How fabulous it is that after 20 years the legacy of the Spice Girls’ girl power is being used to encourage and empower a whole new generation?”
Project Everyone was founded by filmmaker Richard Curtis. It aims to spread the messages of the United Nations’ Global Goals, which include gender equality. Curtis said Project Everyone tries, “to show how the [global] goals contain the answers to the world’s problems."
“From the refugee crisis to disease, humanitarian disasters to terrorism and war. And especially focussing on the incredible importance of progress in the area of girls and women,” Curtis added. “Global goals for global girls.”