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SXSW 2016 Is Over: Here Are The 7 Best Acts From Mazda + Hype Machine's Hype Hotel


South by Southwest Charli XCX Jack Garratt

Set up by music blogging platform Hype Machine and officially sponsored by Mazda, Hype Hotel took place over five days from March 14th - 16th during SXSW in Austin, Texas. It was a week split up with various showcase sessions opening in the afternoons and evenings, and was a particular go-to area for its mixture of both establish and up-and-coming artists, and its amazing dance vibe.

Hype Hotel logo

Over 60 acts took to the stage at Mazda + Hype Machine's Hype Hotel this year, some of which played more than once and none of which were really worth missing. Here are just a few highlights from 2016's line-up:

Continue reading: SXSW 2016 Is Over: Here Are The 7 Best Acts From Mazda + Hype Machine's Hype Hotel

Drake, Obama And Willie Nelson: Here Are The Highlights Of SXSW 2016


South by Southwest Drake Barack Obama Willie Nelson

Another SXSW has come and gone and it has definitely been one to remember. As well as the usual display of all the best music to keep tabs on for the rest of the year, there were some brilliant films being premiered and some particularly interesting speakers at this year's SXSW Interactive. Plus, there were some major surprises which were, ironically, only to be expected.

DrakeDrake performed a surprise set at Fader Fort

First off, there were rumours all over the place that Drake was going to appear for a surprise set at SXSW this year and indeed we weren't disappointed. It wasn't long after Yo Gotti left the stage at Fader Fort on Saturday (March 19th) that the 'Hotline Bling' hitmaker appeared for his OVO Sound set. He wasn't the only one to take to the mic though as several other artists from his new label project including DVSN, Wood$, Majid Jordan and PartyNextDoor also joined him to showcase the Toronto based Warner Music Group imprint. Drake himself played six songs (sadly none of which were his aforementioned hit) such as 'Energy' and 'Know Yourself'.

Continue reading: Drake, Obama And Willie Nelson: Here Are The Highlights Of SXSW 2016

Queen Latifah - Michelle Obama participates in a group discussion group discussion with Missy Elliott, Sophia Bush, and Diane Warren, moderated by Queen Latifah. at SXSW - Austin, Texas, United States - Wednesday 16th March 2016

Queen Latifah
Queen Latifah, Sophia Bush, Michelle Obama and Missy Elliott

How To Jump The Line At Mazda + Hype Machine's Hype Hotel


South by Southwest

Everyone loves a good gig, but having to stand in an endless queue for hours can be very off-putting. Fear not, SXSW goers! You can now win a FastPass which will enable you to skip those pesky lines and get directly admitted into Mazda + Hype Machine's Hype Hotel.

 Hype Hotel 2016

Mazda is the official sponsor of Hype Hotel at SXSW this year and, once again, you could be in with a chance of landing yourself priority entry into the venue without the worry of getting there early to beat the queues (which, let's face it, is not an easy thing to do).

Continue reading: How To Jump The Line At Mazda + Hype Machine's Hype Hotel

Jeff Nichols - The SXSW Film Conference and Festival (South by Southwest) - 'Midnight Special' - Premiere at Paramount Theater, SXSW - Austin, Texas, United States - Saturday 12th March 2016

Jeff Nichols
Jeff Nichols
Jeff Nichols
Jaeden Lieberher
Jaeden Lieberher
Jaeden Lieberher

Tommy Nohilly - The SXSW Film Conference and Festival (South by Southwest) - 'In A Valley of Violence' - Premiere at State Theater, SXSW - Austin, Texas, United States - Saturday 12th March 2016

Tommy Nohilly
Larry Fessenden
Larry Fessenden
Toby Huss
Jacob Jaffke
Jacob Jaffke

Ellar Coltrane - The SXSW Film Conference and Festival (South by Southwest) - 'Dream Is Destiny' - Premiere at Paramount Theater, SXSW - Austin, Texas, United States - Saturday 12th March 2016

Ellar Coltrane
Ellar Coltrane
Ellar Coltrane
Ellar Coltrane

President Obama To Deliver Keynote Discussion At SXSW Interactive


Barack Obama Michelle Obama South by Southwest

SXSW has long been known as a festival of firsts, of innovations and of introductions. And now, this year, they have announced that for the first time ever, a Keynote Conversation will be delivered by the US President and his First Lady as part of their Interactive and Music sections.

Barack ObamaBarack Obama and Michelle to deliver Keynote speech

President Barack Obama will be opening Keynote on the first day of the citywide Austin festival, March 11th 2016. He'll be talking to The Texas Tribune's Editor in Chief Evan Smith about the roles communities and individuals are playing in political, social and technological development in front of audience featuring creative talents and entrepreneurs. Obama is thought to be planning to discuss the big issues of society from leadership to climate change.

Continue reading: President Obama To Deliver Keynote Discussion At SXSW Interactive

SXSW 2015: The Highlights From This Year's Hype Hotel Showcase [Video]


South by Southwest Spoon San Fermin Hundred Waters Milo Greene

Another year of SXSW is over and 2015's Hype Hotel leaves a lot of memories in its wake. This year featured a tremendous amount of talent, from up-and-coming stars to veteran favourites. If you missed it, here's a taster of what happened.

Odesza promo
Odesza joined Spoon at Hype Hotel

This year's Hype Hotel was headlined by Texas rock band Spoon, who have been around since the 90s and recently joined the Loma Vista label, releasing their eighth album 'They Want My Soul' in 2014. They performed the opening night (March 17th 2015), succeeding everyone's favourite alternative pop orchestra San Fermin who entertained fans with snippets of their forthcoming second album 'Jackrabbit' out April 21st.

Continue reading: SXSW 2015: The Highlights From This Year's Hype Hotel Showcase [Video]

Snoop Dogg Uses SXSW Keynote Speech To Announce He's Developing Drama For HBO


Snoop Dogg South by Southwest Willie Nelson

Rapper Snoop Dogg has announced he’s developing a new drama series for HBO, alongside director Allen Hughes and writer Rodney Barnes. The 43 year old made the announcement as he delivered the keynote address at this year’s South by Southwest festival on Friday morning.

Snoop DoggSnoop Dogg is developing a drama series for HBO

According to Deadline, Snoop said the drama would be set in in early 1980s Los Angeles and centers on ‘a family whose seemingly idyllic life is turned upside down by the collision of their community and American politics.’

Continue reading: Snoop Dogg Uses SXSW Keynote Speech To Announce He's Developing Drama For HBO

Hype Hotel's Best Female-Fronted Bands Prove To Be SXSW Gold


South by Southwest Wolf Alice Best Coast

Wednesday night (March 18th 2015) was a female fronted assault with fantastic sets from both US and UK bands at SXSW's legendary Hype Hotel Presented by Feed the Beat. The evening was a perfect example of why girl power is playing such an important role on modern music.

Ryn Weaver promo
Ryn Weaver proved to be an excellent up and coming live act

Getting the evening off to an unforgettable start was 22-year-old San Diego singer Ryn Weaver. Undoubtedly the talk of the night, Weaver poses something very different with her vivacious stage presence and distinctive pop vocal, bringing everyone to their feet with songs such as 'Promises', 'Sail On' and debut single 'OctaHate'. She even connected with her audience by sharing an anecdote about her late grandfather, who she describes as her 'muse'. Set to release her debut album 'The Fool' this summer, Weaver promises big things having already topped the US Heatseekers chart with her 2014 EP 'Promises'.

Continue reading: Hype Hotel's Best Female-Fronted Bands Prove To Be SXSW Gold

Bill Murray Dons A Dress And Crashes SXSW Edition Of 'Jimmy Kimmel Live'’


Bill Murray Jimmy Kimmel South by Southwest

Bill Murray sure knows how to make an entrance! The 64 year old comedian rode in on horseback to Thursday night's edition of ‘Jimmy Kimmel Live’ from the South by Southwest Festival, while also turning heads in a cowboy hat, boots and a rather fetching red dress.

Bill MurrayBill Murray appeared on Thursday night's 'Jimmy Kimmel Live' from the SXSW festival.

"What a cute outfit, well you look very pretty, very beautiful," Kimmel told Murray. To which the actor quipped, “This is just for tonight because it's special," adding that he’s "usually in jeans and a t-shirt.”

Continue reading: Bill Murray Dons A Dress And Crashes SXSW Edition Of 'Jimmy Kimmel Live'’

Miley Cyrus Makes Surprise Appearance With Mike Will Made It At SXSW 2015


Miley Cyrus South by Southwest Mike WiLL Made It Riff Raff Rae Sremmurd Ghostface Killah Raekwon

Everyone's favourite pop rebel Miley Cyrus made a welcome surprise appearance at SXSW 2015 during Mike WiLL Made It's much-anticipated headline set at the Fader Fort on Thursday (March 19th 2015) alongside the likes of Riff Raff and Future.

Miley Cyrus at 2014 VMAs
Miley Cyrus brought sass to SXSW

Despite recent rumours regarding her personal life, Miley proved to be on top form in her professional life as she brought the house down during her unexpected performance alongside Mike Will Made It - who was scheduled to be mysteriously headlining with 'Friends'.

Continue reading: Miley Cyrus Makes Surprise Appearance With Mike Will Made It At SXSW 2015

Spoon Play Triumphant Homecoming Show At SXSW's Hype Hotel


Spoon South by Southwest San Fermin Portugal The Man

Hype Hotel Presented by Feed the Beat returned to SXSW on Tuesday (March 17) to begin five days of music curated by music bloggers and brought to you by Mazda, official automobile sponsor of HypeON. Though primarily staged to showcase some of the hottest emerging artists around, the opening night saw the triumphant return of rockers Spoon, as well as the always on-form San Fermin.

SpoonSpoon played a triumphant homecoming gig at SXSW's Hype Hotel event

The evening kicked off with DJ sets for THE BIG P.A and Zach from Portugal-The Man who played a set later in the evening at Clive Bar, on Davis St. The New York six piece Parlour Tricks began the evening's slate of live music with their infectious brand of retro soul, while Swedish outfit Amason continued the party. 

Continue reading: Spoon Play Triumphant Homecoming Show At SXSW's Hype Hotel

Lindsey Stirling - Perez Hilton One Night In Austin held at the Austin Music Hall during SXSW. - Austin, Texas, United States - Sunday 16th March 2014

Perez Hilton and Lindsey Stirling
Perez Hilton and Liz
Perez Hilton
Perez Hilton and Liz
Perez Hilton and Kesington Kross
Perez Hilton
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