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Hinds, Jack Garratt and more performed at the Hype Hotel venue.
Set up by music blogging platform Hype Machine and officially sponsored by Mazda, Hype Hotel took place over five days from March 14th - 16th during SXSW in Austin, Texas. It was a week split up with various showcase sessions opening in the afternoons and evenings, and was a particular go-to area for its mixture of both establish and up-and-coming artists, and its amazing dance vibe.
Over 60 acts took to the stage at Mazda + Hype Machine's Hype Hotel this year, some of which played more than once and none of which were really worth missing. Here are just a few highlights from 2016's line-up:
Another showstopping year from the Austin, Texas entertainment bonanza.
Another SXSW has come and gone and it has definitely been one to remember. As well as the usual display of all the best music to keep tabs on for the rest of the year, there were some brilliant films being premiered and some particularly interesting speakers at this year's SXSW Interactive. Plus, there were some major surprises which were, ironically, only to be expected.
Drake performed a surprise set at Fader Fort
First off, there were rumours all over the place that Drake was going to appear for a surprise set at SXSW this year and indeed we weren't disappointed. It wasn't long after Yo Gotti left the stage at Fader Fort on Saturday (March 19th) that the 'Hotline Bling' hitmaker appeared for his OVO Sound set. He wasn't the only one to take to the mic though as several other artists from his new label project including DVSN, Wood$, Majid Jordan and PartyNextDoor also joined him to showcase the Toronto based Warner Music Group imprint. Drake himself played six songs (sadly none of which were his aforementioned hit) such as 'Energy' and 'Know Yourself'.
Continue reading: Drake, Obama And Willie Nelson: Here Are The Highlights Of SXSW 2016
Queen Latifah - Michelle Obama participates in a group discussion group discussion with Missy Elliott, Sophia Bush, and Diane Warren, moderated by Queen Latifah. at SXSW - Austin, Texas, United States - Wednesday 16th March 2016
Spoon and Odezsa provided world class entertainment at this year's event.
Another year of SXSW is over and 2015's Hype Hotel leaves a lot of memories in its wake. This year featured a tremendous amount of talent, from up-and-coming stars to veteran favourites. If you missed it, here's a taster of what happened.
Odesza joined Spoon at Hype Hotel
This year's Hype Hotel was headlined by Texas rock band Spoon, who have been around since the 90s and recently joined the Loma Vista label, releasing their eighth album 'They Want My Soul' in 2014. They performed the opening night (March 17th 2015), succeeding everyone's favourite alternative pop orchestra San Fermin who entertained fans with snippets of their forthcoming second album 'Jackrabbit' out April 21st.
Continue reading: SXSW 2015: The Highlights From This Year's Hype Hotel Showcase [Video]
The ‘Peaches and Cream’ rapper delivered the festival’s keynote speech on Friday morning.
Rapper Snoop Dogg has announced he’s developing a new drama series for HBO, alongside director Allen Hughes and writer Rodney Barnes. The 43 year old made the announcement as he delivered the keynote address at this year’s South by Southwest festival on Friday morning.
Snoop Dogg is developing a drama series for HBO
According to Deadline, Snoop said the drama would be set in in early 1980s Los Angeles and centers on ‘a family whose seemingly idyllic life is turned upside down by the collision of their community and American politics.’
Wolf Alice, Ryn Weaver and Best Coast impress with dynamic sets.
Wednesday night (March 18th 2015) was a female fronted assault with fantastic sets from both US and UK bands at SXSW's legendary Hype Hotel Presented by Feed the Beat. The evening was a perfect example of why girl power is playing such an important role on modern music.
Ryn Weaver proved to be an excellent up and coming live act
Getting the evening off to an unforgettable start was 22-year-old San Diego singer Ryn Weaver. Undoubtedly the talk of the night, Weaver poses something very different with her vivacious stage presence and distinctive pop vocal, bringing everyone to their feet with songs such as 'Promises', 'Sail On' and debut single 'OctaHate'. She even connected with her audience by sharing an anecdote about her late grandfather, who she describes as her 'muse'. Set to release her debut album 'The Fool' this summer, Weaver promises big things having already topped the US Heatseekers chart with her 2014 EP 'Promises'.
Continue reading: Hype Hotel's Best Female-Fronted Bands Prove To Be SXSW Gold
After Will Ferrell's ‘Tonight Show’ appearance as Little Debbie, has a new trend of actors wearing dresses on late night tv been born?
Bill Murray sure knows how to make an entrance! The 64 year old comedian rode in on horseback to Thursday night's edition of ‘Jimmy Kimmel Live’ from the South by Southwest Festival, while also turning heads in a cowboy hat, boots and a rather fetching red dress.
Bill Murray appeared on Thursday night's 'Jimmy Kimmel Live' from the SXSW festival.
"What a cute outfit, well you look very pretty, very beautiful," Kimmel told Murray. To which the actor quipped, “This is just for tonight because it's special," adding that he’s "usually in jeans and a t-shirt.”
The singer also performed with rap duo Rae Sremmurd.
Everyone's favourite pop rebel Miley Cyrus made a welcome surprise appearance at SXSW 2015 during Mike WiLL Made It's much-anticipated headline set at the Fader Fort on Thursday (March 19th 2015) alongside the likes of Riff Raff and Future.
Miley Cyrus brought sass to SXSW
Despite recent rumours regarding her personal life, Miley proved to be on top form in her professional life as she brought the house down during her unexpected performance alongside Mike Will Made It - who was scheduled to be mysteriously headlining with 'Friends'.
The Hype Hotel played host to San Fermin, Odesza and Spoon on Tuesday (March 17).
Hype Hotel Presented by Feed the Beat returned to SXSW on Tuesday (March 17) to begin five days of music curated by music bloggers and brought to you by Mazda, official automobile sponsor of HypeON. Though primarily staged to showcase some of the hottest emerging artists around, the opening night saw the triumphant return of rockers Spoon, as well as the always on-form San Fermin.
Spoon played a triumphant homecoming gig at SXSW's Hype Hotel event
The evening kicked off with DJ sets for THE BIG P.A and Zach from Portugal-The Man who played a set later in the evening at Clive Bar, on Davis St. The New York six piece Parlour Tricks began the evening's slate of live music with their infectious brand of retro soul, while Swedish outfit Amason continued the party.
Continue reading: Spoon Play Triumphant Homecoming Show At SXSW's Hype Hotel
Which are the best venues to visit this SXSW?
SXSW 2015 is set to take over Austin, Texas for yet another spectacular event, spanning numerous venues with countless showcases and hundreds of artists. We may be a few weeks away yet, but here's a little taster of some of the best places to be this year.
First up, the Parish is hosting some seminal shows all week, so this should definitely be at the top of your schedule. Wednesday, March 18th sees alt rock Londoners Wolf Alice on the bill, impressing with material from their EP releases; though we are yet to see an album release from these four. Equally, LA newcomers BØRNS are not to be missed, nor are San Diego indie favourites Delta Spirit. Thursday sees The Vaccines promote their upcoming album 'English Graffiti', alongside Palma Violets with 'Danger In The Club', while New York's Lolawolf brings their brand of sensational disco pop to the scene. Friday will be headlined by the Jarman brothers' band The Cribs, and Saturday will see appropriate surf-rock from Florida four-piece Surfer Blood.
Borns will perform at the Parish on Wednesday, March 18th 2015
Continue reading: 5 Venues You'll Want To Visit At SXSW 2015
Feig was speaking at the South by Southwest Festival where his new comedy 'Spy' is showing.
Paul Feig, the director of the upcoming all female Ghostbusters reboot has been at SXSW this weekend, showing his latest offering Spy starring Melissa McCarthy. But when the director took some time out to speak to Vanity Fair his attentions quickly moved to the problems women still face in Hollywood, something which he now has first hand experience with thanks to Ghostbusters.
Paul Feig will direct the upcoming Ghostbusters reboot
“The Internet is really funny – I love it, but I hate it at the same time,” Feig told the magazine. “The first wave when you make an announcement like that is overwhelmingly positive. Everyone’s so happy and you’re like, ‘This is great.’ Then comes the second wave and you’re like, Oh my God. Some of the most vile, misogynistic shit I’ve ever seen in my life.”
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