Rapper Snoop Dogg has teamed up with Super Bowl-winning linebacker WILLIE McGINEST to create a new company geared at helping young American football stars realise their potential as entertainers.

The pair will advise college players about the pitfalls of signing movie, TV and commercial deals through their new Icon Sports + Entertainment project.

Snoop is likely to use the venture to help him find hot new talent for his upcoming film COACH SNOOP, which he'll produce and star in.

The film will be loosely based on his own experiences, coaching his son's little league football team in California.