Rap superstar Snoop Dogg is following in the footsteps of pal Dr. Dre - he's releasing his own line of headphones.
The Drop It Like It's Hot hitmaker, real name Calvin Broadus, is teaming up with audio company Skullcandy for the 'extreme bass amplified headphone', which will be part of the firm's artist collaboration line.
The Beastie Boys DJ, Mix Master Mike, is also developing a line with Skullcandy.
Dr. Dre released the Beats by Dr. Dre range last July (08).