Snoop Dogg has hired internationally renowned fashion designer Karl Lagerfeld to direct his latest video.
The unlikely couple have been seen shooting the new video together in a luxury resort in St. Tropez, there have been rumours of a collaboration since Lagerfeld attended Snoop's West Coast party in Paris early this summer according to The rapper's upcoming single is appropriately named St. Tropez and the Chanel designer will be hoping to bring a touch of catwalk fashion to the 39-year-old rappers gangsta lyrics. Lagerfeld is one of the world's premiere fashion designers and has achieved worldwide fame as a designer for Chanel.
Snoop Dogg, real name Calvin Broadus, first came to prominence as a protégé of Los Angeles rapper Dr. Dre. He was born and raised in Long Beach, California and was one of the leading West Coast rappers of the early 1990s, releasing his debut album Doggystyle in 1993 which went straight in at number 1 on the billboard charts, the album has since gone on to become certified quadruple platinum. As well as a music career Snoop Dogg has also appeared in several Hollywood movies including Starksy & Hutch, Old School and 2001 crime thriller Training Day alongside Denzel Washington which follows the story of a corrupt police officer in Los Angeles.