The rapper spoke of the influence he and his peers have upon youth culture.
Snoop Dogg has offered his voice to a growing cry of outrage in the USA against gun violence. In the wake of the recent mass shooting in California, the rapper has rallied his peers in support of working to halt the nation's disturbing gun crime stats by speaking of the influence they could collectively exert.
The rap star spoke at a San Francisco news conference designed to raise awareness of his No Guns Allowed campaign. The cause was established last year after the Sandy Hook school shooting in December 2012 and aims to convince young people to stay away from guns.
"We are the voices that the youth listen to," Snoop said, via Sky News. "They respect us, so we are the ones who actually can put a half pause on the gun violence when we speak as one as a whole rap community.
He then addressed the prevalence of firearms references in hip hop music, saying "I feel like the rappers rapping about gun violence has definitely depreciated. It's went down but we don't have an effect on the laws."
Mc Hammer, who also attended and spoke at the conference, said: "If you look at the past 20 years, it's not rappers who are dying in the streets, it's the community around rappers. At this point, we can divide entertainment and music from reality.
"The reality is we need more men and women to stand up and say enough is enough," the hip hop star declared.
Snoop in particular has fully devoted himself to the No Guns Allowed cause, having created a song and music video to support the campaign and performing alongside rapper Drake and his daughter. At the San Francisco event, items of memorabilia including signed football helmets and artwork painted by Snoop Dogg were reportedly auctioned off to raise money for the cause.
Snoop Dogg Has Joined The Fight Against Gun Crime In America.