Sir Paul McCartney is urging music fans to go green at this year's (10) Isle of Wight festival after the British event won a leading environmental award in 2009.
The music bash, which will be headlined by the Beatles star later this month (Jun10), was honoured with the Greener Festival Award last year (09) and organisers are hoping campers will help them defend their title.
And MCCartney is backing their campaign.
He says, "I'm glad that winning the Greener Festival Award last year has helped to encourage them to take further action in 2010.
"It is fantastic for artists like myself to see festival organisers investing in ways to reduce their C02 emissions and taking responsibility for the environment.
"Not only will this approach encourage others in the music industry to look at best-practice but it will also highlight to audiences that times are changing and we all have to do our bit at events such as these as well as at home."