Sir Paul McCartney has explained that he left his record label EMI as it had become "boring".
The former Beatle ended his 45-year relationship with the label in June before releasing his 14th solo album Memory Almost Full via the Starbucks record company Hear Music.
With the album shifting more copies in the US in its first week than any of his other solo releases, Memory Almost Full capped a year of creative success only marred by the lengthy duration of Sir Paul's bitter divorce battle with wife Heather Mills.
Talking to the Times newspaper, the 65-year-old revealed he had chosen to cut ties with EMI as their handling of his musical output had become "symbolic of the treadmill".
"Everybody at EMI had become a part of the furniture. I'd be a couch; Coldplay are an armchair," he explained. "And Robbie Williams, I dread to think what he was.
"But the most important thing was I'd felt [the people at EMI] had become really very boring, y'know? And I dreaded going to see them.
He continued: "I could guess what they were going to say. 'Love your record, Paul.' And I'd say, 'Well what should we do with it?'
"Then they'd go: 'Well, we think you ought to go to Cologne,' which is what they always say.
"You go somewhere, speak to a million journalists for one day and you get all the same questions. So I started saying, 'God, we've got to do something else.'"
As well as releasing Memory Almost Full, McCartney launched a new website, www.meyesight.com, as a means of showcasing his poems, demos and artwork.
He explained that the slowness of EMI's business practices had grown frustrating, exemplified by his being told that the label needed six months to plan marketing strategies before his new material could be released.
"Couldn't some bright people do that in two days?" he asked. "I said: 'Look boys, I'm sorry, I'm digging a new furrow.'"
McCartney is to receive an outstanding contribution to music award at next year's Brits, it was confirmed earlier this week.