TV star Simon Cowell has backed Daniel Craig to shine as the new James Bond, but insists Craig could never equal SIR Roger Moore's portrayal of the British superspy. Despite fan favourite SIR Sean Connery often being seen as the original and best Bond, the acid tongued pop mogul insists the MOONRAKER star is still the ultimate 007, and admits it's going to take something special from Craig in Casino Royale to change his mind. He says, "He's (Roger Moore) funny, stylish and ironic. He's everything a Bond should be, but I think Daniel Craig will also make a great Bond.