After 14 years of broadcasting, the beloved TV format T4 has been axed by it's umbrella company, C4. The channel has cited declining figures of T4 due to the massive rise in viewers for one of the network's other channels, E4 which is now the highest rated channels for 16-34 year olds.
Reported on DailyMail.com, Dominic Bird, who is Head of Formatting at C4 said:'Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution. In a landscape where Channel 4 now provides E4, the nation’s most popular channel for 16 -34 year olds... T4 has been fighting incredibly hard maintain the cut through it once enjoyed and now is the right time to look at more appropriate ways to serve our younger viewers.'
Continue reading: When One Door Closes A New Time Slot Opens- C4 Axes T4 In Search Of Something New