LaBeouf's new war movie 'Man Down' suffered a rather ignoble fate, with just one person paying to see it on its British opening weekend.
As if the constant misfortune that has been surrounding his anti-Donald Trump art installation wasn’t enough, Shia LaBeouf’s reputation has taken another hit with the news that his latest war movie, Man Down, took just £7 at the British box offices last weekend.
That’s right – the single-figure sum made by the film means that just one person paid to see Man Down over the weekend.
Shia LaBeouf at the premiere of 'Man Down' in December 2016
In fairness, the movie, which features LaBeouf as a soldier suffering from PTSD and also stars Kate Mara, Jai Courtney and Gary Oldman, was released on just one cinema screen in the UK, at the Reel Cinema in Burnley, and was issued simultaneously on on-demand digital services. Furthermore, it came out in the States way back on December 2nd last year, with its world premiere coming at the Venice Film Festival as far back as September 2015, rather incredibly.
“Poor Shia,” said Paul Dergarabedian, senior media analyst at ComScore, according to Variety on Wednesday (April 5th). “That opening could be in the Guinness World Records or something.”
More: Shia LaBeouf’s anti-Donald Trump art installation forced to move to Britain
However, the analyst also pointed out that films that do this badly at the box office do actually tend to make some money back eventually, as people are attracted towards them out of sheer morbid curiosity when they are released on DVD or on streaming services because of the resultant publicity.
“There could be a silver lining to those seven pounds,” Dergarabedian added.
LaBeouf, 30, is by no means the first major star to have suffered a box office humiliation like this on opening weekend. Huge names such as Emma Watson, Uma Thurman, Keanu Reeves, Halle Berry and Morgan Freeman have all starred in movies which made less than £100 at the box office in recent memory.
And in 2004, Polish-language film My Nikifor took an identical total of just £7 during its entire run, even after having won awards in its own country.
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