Actor Seth Rogen has helped to raise over $150,000 (£93,750) for America's Alzheimer's Association by hosting his first ever Hilarity for Charity benefit in New York.
The Pineapple Express star and his wife Lauren Miller launched the comedy charity event in Los Angeles in 2012 to spread awareness about the degenerative condition, which Miller's mother suffers from, and they took the bash to the Big Apple on Tuesday (08Apr14).
The Jane Hotel gig featured stand-up performances from comedians Aziz Ansari, Demetri Martin, Hannibal Buress and Natasha Leggero and an auction of Vip tickets for this weekend's (12Apr14) Saturday Night Live sketch show, which Rogen is guest hosting, and access to the couple's Los Angeles Hilarity for Charity benefit later this year (14). The lots sold for a combined total of $11,300 (£7,063).
The success of the Hilarity for Charity events have even prompted Miller and Rogen, who recently testified before the U.S. Congress about research, treatment and prevention of the condition, to consider launching the benefit internationally.
Miller tells Wenn, "We've talked about it. Honestly, the growth for Hilarity for Charity has been really organic, in that we started just thinking we'll do one event in L.A. and it's been really the response that we've gotten that there's a need and an excitement about young people getting involved in Alzheimer's in a fun way... so I don't know what's gonna happen; we could go international."
Rogen adds, "This (New York event) has been sold out (sic) in six, seven minutes or something. People are oddly excited about helping in this capacity so yeah, we'll see (about launching it internationally)."
And the couple's hard work has won them praise from guests like Mad Men star Ben Feldman, who has also had personal experiences with Alzheimer's disease in his family.
He says, "Like millions of Americans, it's certainly touched my family and a lot of people that I know. It's a massively important cause. It doesn't get the attention that it really deserves and that it needs... Thank God for people like Seth and the American Alzheimer's Association for bringing this kind of stuff to light."