The teaser trailer for Samsung’s Super Bowl ad may have taken a sly dig at Apple’s attempts to take them to court for copyright infringement but the actual ad itself left well alone and simply focused on Seth Rogen, Paul Rudd and Bob Odenkirk. The full Samsung Galaxy ‘Next Big Thing’ advert could well cause problems in its own little way, of course, because it was, quite simply, hilarious and funny adverts make people warm to the products that they’re selling.
Realising that they’ve both been summoned to Samsung’s headquarters to talk about the ‘Next Big Thing,’ and both thinking that they ARE the next big thing, Paul and Seth spend a few minutes insulting each other (“wow, I have never seen you this excited about something that isn’t food” says Rudd to Rogen) before they get called into the board room, where they pitch a bunch of spurious ad ideas to Odenkirk, the Samsung rep. Of course, there’s the odd reference to some of the features of the Galaxy phone, along the way (Seth takes a photo of Paul and then retouches it, saying “I can make you look like you’re still in your 40s”).
No mention of Apple, though. Or rather, no oblique, ‘no names mentioned’ references to Apple, as they did in their teaser trailer. Between the two ad segments, though, it’s clear that Samsung are ready to do battle with Apple in the war of the modern mobile.