The relationship between Justin Bieber and Selena Gomez has, in many ways, been lucrative for both sides of the couple, but certainly Gomez's notoriety and appearance in the press wouldn't be anywhere near as prolific without her on/off international pop-star boyfriend. 

As their split was made public two weeks ago, before seeming to get back together a few nights ago prior to the AMAs, Gomez seems to be cashing in on her fame with a new endorsement as a style ambassador with Adidas NEO, reports E!. This comes just weeks after Bieber was named as a spokesperson for the brand... coincidence? We think not. The pair are clearly not simply destined for teen-dream couple, but also the double-face of Adidas. 

"I am really enjoying being involved with the design process and NEO is letting me have fun with this," Gomez said about the collaboration. "I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection. I'm excited that it also allows my fans to be involved and they can come with me on this journey." Gomez has also just released a line of clothing that she helped design, for Kmart. Bieber's career reached further heights this week, winning three awards at the AMAs including Best Artist. And, as for whether the pair actually are back together? Well, US Weekly says they simply can't let go... Whatever that means.