Rap mogul-turned-fashion guru Sean Combs has received a dressing down from animal activists about the use of fur in his Sean John clothing line - and it has made an impact.
Combs admits he's scaling back on fur and will use faux fur whenever possible after People For The Ethical Treatment Of Animals (PETA) "educated" him on the horrors of fur farming.
The rapper reveals to Maxim magazine, "I don't have a problem with fur, but I have gotten an education on it, and to be honest, I wear less (fur) than I did.
"PETA has had an effect on me... I am not saying that we won't do fur, but if we do, we will make sure the animal wasn't tortured."