P. Diddy is launching a new music-themed cable network, which he is hoping will start broadcasting on December 12, 2012.
P. Diddy is launching a new music-themed cable network.
The 'Coming Home' hitmaker - real name is Sean Combs - is planning to create Revolt, a musical network with an urban style that will have a heavy focus on videos instead of original programming.
According to BraodcastingandCable.com, one source described the network - which Diddy is hoping will start broadcasting on December 12, 2012 - as similar to the "old days" of MTV.
The 42-year-old rapper is thought to have been negotiating a deal with media company Time Warner Cable (TWC) and cable organisation Comast in order to get his idea off the group.
A TWC spokesman revealed the company has held "some discussions" with Diddy about Revolt, but a Comcast representative wouldn't confirm its involvement with the rapper.
Diddy announced plans in August to release a photo book dedicated to documenting the delights of women's bottoms after joining forces with Interscope records chairman Jimmy Iovine.
Last year, the rapper was crowned the wealthiest artist in hip-hop - with a Fortune of $475 million thanks to his Sean John clothing brand, Bad Boy Worldwide record label and his vodka brand Ciro - beating fellow music star Jay-Z to the title in a list compiled by Forbes magazine.