'Reappear' is one of those videos you manage to stumble upon whilst browsing the web, when you find something that really sticks. Whilst School Of Seven Bells don't actually appear (yeah it's one of those videos) the video pans out as a moody mini-movie rather than a traditional music video and serves as a perfect accompaniment to one of the group's slower tracks from upcoming album Ghostory.
Having already worked with Genero.tv to compliment the release of their last single 'The Night', School of Seven Bells are the latest artists to use the medium of music videos to catapult themselves into the musical stratosphere. Genero.tv, who have also run music video competitions for Moby, David Lynch, Alicia Keys, Royksopp, Bombay Bicycle Club, Band of Skulls, The Temper Trap & Booka Shade amongst many others, have their videos screened on TV, at Coachella music festival, at the BFI in London and ACMI cinemas in Melbourne, as well as a host of film festivals as a means to showcase new talent.
The group have a string of date across Europe to accompany the new single and album and will be hitting up all manner of headlining slots and festival appearances whilst on the Continent.
July live shows:
14/07 - FIB 2012, Benicassim (Spain)
17/07 - Kilden Supersonic, Kristiansand (Norway)
19/07 - Thekla, Bristol (UK)
20/07 - Slade Rooms, Wolverhampton (UK)
21/07 - Deer Shed Festival, Thirsk (UK)
22/07 - Stereo, Glasgow (UK)