Scarlett Johansson fears Hollywood is heading for a serious slumps unless studios and theatres make going to the movies more affordable.
The Lost In Translation actress blames the recent falls in box office figures on the extortionate cost of watching films.
She tells PageSix.com, "A problem today is, you need to take out a loan to go to the movies. New York pays such huge rent that theatres only make money from the concessionaire. I've paid $12.50. Buy tickets, popcorn, take a cab, have a bite, maybe a babysitter. How many people can afford that? And Hollywood wants to know why the industry isn't doing well.
"Movies must be affordable. Going must be pleasurable. During bad days, during the Depression, that was this country's quick cheap fix. We need that."