Sarah Jessica Parker has taken inspiration for her new fragrance from body odour.
The Sex & The City star has already made her mark in the perfume world with her signature Lovely scent and now she's working on a top secret follow-up for 2010.
And the idea behind the fragrance is to make it smell just like B.O.
She tells WENN, "I'm working on a new genderless fragrance that's not out yet. I can't even tell you what it's called.
"It has taken me three years to decide on the scent because I really like B.O. and I think it's sexy. I wanted to figure out a way to make it palatable to everybody. I was like, 'How do you get B.O. in a bottle and make an atomiser of it?'
"Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman."
Parker has been trying out the new scent on journalists and bloggers during her press tour for new movie Did You Hear About the Morgans?, in which she stars with Grant.