AVATAR star Sam Worthington has given discount U.S. footwear store Payless a boost - by wearing budget shoes to the Oscars.
The Aussie star traded in the expensive designer shoes his stylist handed him on the morning of the Academy Awards for a pair that cost him just $20 (£12.50) - and the cheap alternatives have since sold out.
He says, "That's kind of cool. Now I'm the Payless poster boy.
"All the tinsel of Tinseltown doesn't really bother me. In regards to my shoes, the ones they gave me made me look like a hob goblin. If J.Lo stood in them, she would've fallen off the stage and ripped her dress. It would've been ridiculous.
"I went with what was comfortable and that was the closest store."