America's leading gay rights group is asking the studio heads behind Sacha Baron Cohen's new movie BRUNO to add a tolerance message at the end of the film - because activists fear the funnyman's stereotypes in the film go too far.
The Gay & Lesbian Alliance Against Defamation (GLAAD) claims Cohen uses every negative gay stereotype in his portrayal of outrageous Austrian Bruno, and leaders feel executives should make amends for the movie's depiction of homosexuals by adding a positive message at the end.
GLAAD spokesman Rashad Robinson tells Eonline.com, "We have very mixed emotions about the movie. Those of us who saw the film agreed that you can't critique it as a single film because it's more like 90 minutes of individual sketches. Some are funny and hit their mark but others hit the gay community instead."
Universal studio bosses have refused to add the pro-gay message.
A statement from the studio's press office reads, "Bruno uses provocative comedy to powerfully shed light on the absurdity of many kinds of intolerance and ignorance, including homophobia."
But Robinson insists, "This movie does not unmask stereotypes... As someone who sat at the back of a focus group audience... I felt they were laughing at us at times."
The film is released on 7 July (09).