BORAT star Sacha Baron Cohen is deeply upset about the backlash he has received about the hit comedy - because it's clear many people simply didn't get the joke. The British comedian portrays a fictitious Kazakhstani TV reporter in the film, which pokes fun at people's stereotypes towards countries they have little or no knowledge of. But the film's producers have already been hit by a string of lawsuits from everyday people who have objected to appearing in the film, and initial test audiences in America were so perplexed by Cohen's comic creation and his crazy antics they convinced film distributors the movie would be a hard sell. The Brit tells Rolling Stone magazine, "I was surprised because I always had faith in the audience that they would realise that this was a fictitious country (sic) and the mere purpose of it (the film) was to allow people to bring out their own prejudices. "The reason we chose Kazakhstan was because it was a country that no one had ever heard anything about, so we could essentially play on stereotypes they might have about this ex-Soviet backwater. "The joke is not on Kazakhstan. I think the joke is on people who can believe that the Kazakhstan that I describe can exist - who believe that there's a country where homosexuals wear blue hats and women live in cages."