The London 2012 Olympics has managed to create a flurry of aspiring TV personalities, as well as national sporting heroes, reports The Los Angeles Times.
Ryan Lochte, fresh from his haul of five medals at the summer games (2x Gold, 2x Silver and 1x Bronze) has a fresh perspective on his career, and is considering an onscreen persona, using his athletic prominence as springboard for success. After a brief cameo on 90210, attending the glitzy premiere of Expendables 2, a striptease performance for Giuliana Rancic and Joan Rivers on E!'s Fashion Police and an impromptu race with Prince Harry, the multi-medal Olympic swimmer spoke to Jay Leno on The Tonight Show, where he expressed his desire to capitalise on his fledgling TV career by appearing on The Bachelor or Dancing With the Stars. "What you're seeing a lot more of is athletes looking to the future and figuring out what will help them outlast a career in sports," says Lochte's agent, Erika Wright.
Loche isn't the only Olympian to flirt with a life away from the arena, and in the studio. Team GB athletes, Jessica Ennis, Mo Farah, Chris Hoy and Bradley Wiggins have all allegedly been enlisted by entertainment guru Simon Cowell as mentors for his talent show, The X-Factor. The idea being that their Olympian spirit might translate to the contestants to motivate them, if the one million recording contract isn't motivation enough. Another swimmer, Michael Phelps has announced his plans to follow the well-trodden path of Olympian to TV celeb with a reality show the Golf Channel.