Olympic swimming champion Ryan Lochte will star in a six-episode reality show for the E! network titled 'What Would Ryan Lochte Do?' starting in April 2013, it has been announced. The show will follow the 28-year-old as he prepares for the 2016 Rio Olympics while searching for a girlfriend, developing his own fashion line and dealing with family and friends.
"Ryan Lochte captured everyone's attention at the Summer Olympics with his athletic prowess and his utterly unique and unaffected approach to life," said E! Entertainment President Suzanne Kolb. "He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him." E! won the war for Lochte's signature following the London Olympics, where numerous television executives noticed the gold-medallist's televisual look and ease with the camera.
The new show will feature Lochte's family including his mother, his older married sisters, his younger brother and nephews. He'll be see showing off his eclectic shoe collection that tops 150 pairs, as well as parting in the clubs of Gainesville and training with coach Gregg Troy. Lochte won five medals at the London Olympics, including two golds.
Watch Ryan Lochte Posing For Snaps With Fans At Mercedes-Benz Fashion Week: